Entrepreneurs Are Everywhere: A Manifesto for Solving PovertyBrochure by iDE. Information about iDE’s mission, vision, methodologies, and impact, all to support reaching 20 million more people. 36pp, 2016 (1.4mb pdf)


Ending Poverty with Water Control and Market Access: Linking Small Farmers Profitably to the Value Chains and Markets of the FutureBooklet by Urs Heierli with Elisabeth Katz. A description, review, and perceived challenges of the market-based approach for small-scale farmers pillars of the approach based on practical experiences and case examples from various countries, particularly in South Asia. 96pp, 2007 (2.8mb pdf)

Farming First Reprint: The iDEal Way to Expand Drip IrrigationReprint from Farming First. Chief Executive of iDE Europe details how technical assistance through a social enterprise is ensuring that drip irrigation is successful., 2017 (1.6mb pdf)

Market Governance Study: PROSHAR-EMLStudy by iDE and Helen Keller International. Provides a road map for interventions that can be deployed to strengthen governance in the local market, with a focus on women’s access to markets. 39pp, 2017 (15.2mb pdf)

Toward Rural Prosperity: A Report on the Rural Prosperity InitiativeFinal Report by iDE and Bill & Melinda Gates Foundation. Summarizes results from 2011-13 in advancing rural prosperity in Ethiopia, Zambia, and Ghana. 52pp, 2014 (7.0mb pdf)

Irrigation for Smallholder Farmers

Pedaling Out of Poverty: Social Impact of a Manual Irrigation Technology in South AsiaResearch Report by International Water Management Institute. An assessment of the social impact of treadle pump technology for manual irrigation in eastern India, the Nepal Terai, and Bangladesh. 46pp, 2000 (1.6mb pdf)

The BoP Market for Drip Irrigation: Market Research DataMarket Research by iDE. A global look at the problems facing drip irrigation distribution and usage in developing countries. 17pp, 2015 (2.5mb pdf)

The Clean Irrigation SolutionBrochure by iDE. Description of the solar-powered Sunflower pump, and how it is an efficient, effective, and versatile solution for small-scale irrigation needs. 4pp, 2015 (5.4mb pdf)

Multiple-Use Water Systems

Multiple Use Water Service Implementation in Nepal and India: Experience and Lessons for Scale UpBook by Monique Mikhail and Robert Yoder, published by iDE, CPWF, and IWMI. Comprehensive evaluation of the initial implemention of multiple-use water services, describing a participatory, integrated, and poverty-reduction focused approach that takes a community’s diverse water needs as the starting point for providing services. 345pp, 2008 (8.6mb pdf)

Sustainability and Replicability of Multiple-Use Water Systems (MUS)Study by International Water Management Institute (IWMI). Results from a rapid appraisal of 16 implemented MUS projects, with detailed case studies of two projects, focused on the sustainability and resilience of the systems across mulitiple years. 73pp, 2015 (0.9mb pdf)

Farm Business Advisors

Farm Business Advisors: A Global Approach to Linking Remote Farmers to MarketsTactic Report by iDE. An overview of iDE’s Farm Business Advisor approach linking farmers with their suppliers and buyers. 4pp, 2017 (7.0mb pdf)

FBAs in Bangladesh: Celebrating the Diversity of EntrepreneurshipTactic Report by iDE. This report explains the FBA model in Bangladesh. 2pp, 2017 (1.8mb pdf)

FBAs in Burkina Faso: Changing Compensation Strategies to Spur SalesTactic Report by iDE. This report explains the FBA model in Burkina Faso. 2pp, 2017 (3.1mb pdf)

FBAs in Cambodia: Leading the Way to Farming ProsperityTactic Report by iDE. This report explains the FBA model in Cambodia. 2pp, 2017 (2.0mb pdf)

FBAs in Ethiopia: Creating Opportunities and Building ResilienceTactic Report by iDE. This report explains the FBA model in Ethiopia. 2pp, 2017 (2.9mb pdf)

FBAs in Ghana: A Scalable SolutionTactic Report by iDE. This report explains the FBA model in Ghana. 2pp, 2017 (1.6mb pdf)

FBAs in Mozambique: Integrating Technology to Deliver the GoodsTactic Report by iDE. This report explains the FBA model in Mozambique. 2pp, 2017 (1.7mb pdf)

FBAs in Nicaragua: Building a Network of RetailersTactic Report by iDE. This report explains the FBA model in Nicaragua. 2pp, 2017 (1.7mb pdf)

FBAs in Zambia: Teaming With Opportunities to Increase Incomes in Zambia.Tactic Report by iDE. This report explains the FBA model in Zambia. 2pp, 2017 (1.2mb pdf)

How can we better evaluate Farm Business Advisors, track their progress, and support them in their growth as entrepreneurs?Project Summary by iDE. Evaluating and Tiering Farm Business Advisors: Evidence from the REFINE Initiative. 4pp, 2016 (2.0mb pdf)

Output marketing intervention: Farm Business Advisors rent boxes to farmers, increase revenue for FBAs and farmers.Project Summary by iDE. Supporting Horticulture Output Marketing: Evidence from the REFINE Initiative. 4 pp, 2016 (3.3mb pdf)

REFINE 3 Output Marketing ReportReport by IDinsight. Summary of the dynamics of local horticultural markets and common farmer challenges in Zambia, and design details, findings, and recommendations stemming from the pilot exercise of creating a Farm Business Advisor program. 24pp, 2013 (2.4mb pdf)

Zambia FBA Program: Key Elements from the Farmer’s PerspectiveHCD report by iDE. A summary of insights from Zambian farmers on what is needed to help them access markets. 112 pp, 2013 (7.1mb pdf)

Technology Commercialization and Markets

Engaging Government in Inclusive Value Chain DevelopmentTechnical Note by SEEP. An analysis of good practices in four programs of the Value Initiative and identifies effective tips for engaging government in value chain development with a “bottom-up” approach. 23 pp, 2012 (2.5mb pdf)

Scaling up of Agricultural Machinery in BangladeshReport by Richard Kohl for USAID Bureau for Food Security. This case study is one of a series looking at successful scaling up of agricultural innovations in developing countries. 84pp, 2016 (2.5mb pdf)

Study on Strengthening Low-Cost Technology Market Systems: Final ReportStudy by iDE, prepared by Rajiv Pradhan and Richard Rose. An analysis of the technology market system in Bangladesh, including a literature review and field investigations, to identify key service areas that serve as entry points for interventions to strengthen the market system. 73pp, 2011 (0.8mb pdf)


Market Segmentation: A More Effective Approach to Balance Subsidies and Private Sector EngagementInsights Report by iDE. iDE’s insights into how market segmentation can increase latrine uptake among hard-to-reach consumer segments. 8pp, 2016 (5.8mb pdf)

Overview of WASH ProgramsBrochure by iDE that provides a brief summary of 6 of iDE’s WASH programs in Asia and Africa. 8pp, 2016 (4.6mb pdf)

Reaching Remote Customers by Facilitating Sanitation Business LinkagesTactic Report by iDE. Business associations link national manufacturers to last-mile customers in rural Bangladesh., 2016 (5.4mb pdf)

The Dynamics of Market Development: No two markets are alikeTactic Report by iDE. An overview of iDE’s market development approach that builds business models that remain dynamic and responsive over time. 2pp, 2015 (2.1mb pdf)

Clean Water Filters

Hydrologic – Infiltrating the Market: The Evolution of a Social EnterpriseCase study by iDE, written by Michael Roberts. Concise history and analysis of the creation, scale-up, and sustainability of Hydrologic, a social enterprise established in Cambodia to supply clean water filters. 9pp, 2015 (6.7mb pdf)

Independent Appraisal of Ceramic Water Filtration Interventions in CambodiaStudy by Joe Brown and Mark Sobsey, University of North Carolina School of Public Health. An independent follow-up assessment of two large-scale implementations of the household-scale ceramic drinking water purifier (CWP) in Cambodia after 2 and 4 years in use. 38pp, 2006 (0.4mb pdf)

Marketing Safe Water Systems: Why Is It So Hard to Get Safe Water to the Poor – And So Profitable to Sell It to the RichBooklet by Urs Heierli. An description, review, and identified challenges around point-of-use water filtration systems that have the potential to provide safe water for the 1.2 billion people without current access. 120pp, 2008 (4.3mb pdf)


A Disabled-Friendly Latrine Prototype: Improving the toilet experience for the disabledResults brochure by iDE. Lessons learned from prototyping a modification of iDE’s latrine to address the needs of the disabled. 2pp, 2015 (1.0mb pdf)

Behavior Change Grounded in User Insights: Putting the Puzzle TogetherTactic Report brochure by iDE. The results of a one-year pilot to uncover the keys to successful behavior change for sanitation, with four clear recommendations for creating campaigns that work. 3pp, 2015 (1.7mb pdf)

Building Markets to Improve National Sanitation Coverage in Cambodia: Sanitation Marketing Scale Up (SMSU) 2.0Summary Report by iDE. Summary of the first three years (2011-2014) of the Sanitation Marketing Scale-Up project, highlighting a few key lessons to inform the design, implementation, and cost-effectiveness of future sanitation marketing projects. 5pp, 2015 (2.6mb pdf)

Designing the Next Generation of Sanitation BusinessesReport by HYSTRA for the Toilet Board Coalition. Strategies for overcoming challenges to marketing sanitation in both sustainabiity and scale, highlighting opportunities for large corporations to contribute to solving the sanitation crisis. 120pp, 2014 (9.8mb pdf)

Ensuring Availability and Sustainable Management of Water and Sanitation For All: An approach to measurement of the sustainability of sanitation marketing WASH programsBriefing Paper presented by iDE at WEDC conference. A report on measuring the sustainability of iDE’s sanitation marketing efforts in Cambodia. 6pp, 2016 (0.5mb pdf)

Expanding Reach into Sanitation Market through Behavior Change Communications: Lessons from Rural CambodiaLearning Note prepared by the Water and Sanitation Program of the World Bank. Lessons learned from using behavior change communications to expand latrine coverage in rural Cambodia. 8pp, 2015 (5.5mb pdf)

EZ Latrine Product PrototypingHCD report by iDE. A summary of HCD user insights and learnings from latrine design prototypes under iDE Cambodia’s Sanitation Marketing Pilot Project. 94 pp, 2009 (6.1mb pdf)

Going Deep: Findings and RecommendationsHCD report by iDE. A summary of research to understand the needs and psychology of customers in rural Cambodia in order to increase demand for affordable latrines. 111 pp, 2012 (9.5mb pdf)

How do you sell 100,000 latrines in 2 years in rural Cambodia? You ignite the power of markets.Poster by iDE. A graphic depiction of how sanitation marketing was successful in Cambodia through the power of market-based approaches., 2015 (0.9mb pdf)

iDE Cambodia: WASH EZ Shelter Hi Res PrototypeHCD report by iDE’s inCompass team. Summary of user research, prototyping, and product design for iDE Cambodia’s Easy Shelter. 134pp, 2015 (12.6mb pdf)

Integrating Community Approaches to Sanitation (CATS) and Sanitation MarketingTactic Report by iDE. Coordinating sanitation approaches maximizes impact in Bangladesh. 6pp, 2016 (3.4mb pdf)

Latrine Design for Challenging EnvironmentsHCD report by iDE. Final report on resarch and early prototyping of a latrine for challenging environments in Cambodia, such as areas that experience seasonal flooding or have high ground water. 170 pp, 2012 (6.6mb pdf)

Marketing to Those Who Need It MostTactic Report by iDE. iDE’s experience over three decades in designing marketing strategies to reach rural customers in Bangladesh. 6pp, 2016 (2.9mb pdf)

One Fly is Deadlier Than 100 Tigers: Total Sanitation as a BusinessBooklet by Urs Heierli, Jaime Frias, et al., published by SDC, WSP, and WSSCC. A detailed description of total sanitation and its application in Bangladesh. 112 pp, 2007 (3.9mb pdf)

Sanitation Marketing Lessons From Cambodia: A Market Based Approach to Delivering SanitationField Note prepared by the Water and Sanitation Program of the World Bank. Insights and lessons learned from iDE Cambodia’s Sanitation Marketing Pilot Project. 28 pp, 2012 (1.6mb pdf)

Sanitation Marketing Scale-Up (SMSU 1.0): End of Project ReportProject Report by iDE. A detailed final report on the successes and lessons learned in scaling-up sanitation marketing in Cambodia., 2014 (3.5mb pdf)

Sanitation Markets in EthiopiaPoster by iDE. An overview of iDE’s sanitation marketing in Ethiopia, with best practices on how to develop supply and demand for latrines. 1pp, 2015 (2.3mb pdf)

Sanitation Supply and Demand in CambodiaField Note prepared by the Water and Sanitation Program of the World Bank. A summary of research on customer demand for latrines and the supply of latrines by the private sector. 24 pp, 2008 (2.3mb pdf)

Solving sanitation from all sides.Insights Report by iDE. Brining the public, private, and development sectors together helps address Bangladesh’s sanitation challenges. 8pp, 2017 (4.4mb pdf)

Synchronizing Complex Systems in Real Time to Accelerate Latrine SalesTactic Report by iDE. Real-time data: synchronizing sales, production, and installation for 250 independent sales agents and 150 independent producers to deliver latrines in rural Cambodia at scale., 2017 (1.0mb pdf)

The Many Benefits of MarketsPoster by iDE. An overview of how iDE engages with markets in six of its WASH programs, and the benefits of leveraging markets to reach WASH goals. 1pp, 2014 (0.2mb pdf)

Understanding Willingness to Pay for Sanitary Latrines in Rural CambodiaReport by IDinsight. Findings from four field experiments of iDE Cambodia’s Sanitation Marketing Program examining possible barriers to low-cost latrine uptake. 30 pp, 2013 (2.6mb pdf)

Using Incentives to Reach Development GoalsLearning Note by iDE that describes how iDE’s experiment with financial incentives enabled the success of the largest scale improved rural sanitation marketing development program to date. 11pp , 2016 (1.5mb pdf)


Making Toilets More Affordable for the Poor Through MicrofinanceLearning Note prepared by the Water and Sanitation Program of the World Bank. Lessons learned from introducing microfinance loans for sanitation in rural Cambodia. 8pp, 2014 (1.3mb pdf)

Microfinance loans to increase sanitary latrine sales: Evidence from a randomized trial in rural CambodiaPolicy Brief by IDinsight. Understanding willingness to pay for sanitary latrines in rural Cambodia by testing the impact of offering microfinance loans for latrines versus a cash on delivery model. 3 pp, 2013 (1.5mb pdf)

Sanitation Financing Case Study: CambodiaPresentation by PATH and iDE for the Sanitation Partners Workshop for the Bill & Melinda Gates Foundation. Results from a study on how microfinancing can increase latrine sales and reduce sales, marketing, and installation expenses., 2014 (2.3mb powerpoint)